Use of Google Correlate

Posted by on May 30, 2011 12,058 comments

Google Correlate

Another new feature of Google has been introduced (Google Correlate) which is a tool that will search keyword popularity and trends. This feature will enable you to correlate search trends by putting any data you might to throw in the mix.

Google Correlate

 

Some of the articles that talked about Google Correlate said that it is the reverse of Google Trends, because in Google Trends you are require to type a query and retrieve the data series of activity. But in Google Correlate, you will now require to enter the data series and it will retrieve all the list of queries whose data series follows a similar pattern. It is the Google’s newest addition to its rich and powerful collection of data tools especially for SEO. Google Correlate allows users to find search query patterns which correspond with those real-world trends such as those that correlate with some keyword like “web hosting” for example, “file transfer protocol”, “hosting”, “website”, and etc.

 

For SEO, the use of Google Correlate will be very helpful because they can now easily determine the search queries and keywords that users used. They will now able to create a new strategy for their optimization especially on keyword researches. It is important to get the perfect keyword for your website so that your site will have more traffic than you expected. It will also a new factor in analyzing your website as well as your competitors.

SEO Update: Mobile Search VS Desktop Search Results

Posted by on May 18, 2011 10,551 comments

 

Mobile Search Result

 

Anyone that uses mobile phones that are capable of WiFi or internet are familiar with this Mobile Search, to those who doesn’t know it yet i’ll make a brief definition. Mobile Search is an information retrieval service that is on our mobile phones and other mobile devices. There is also what we called Web search engine (like Google, Yahoo, and Bing) that allows mobile phone users to search through their phones.

 

Desktop Result Page

 

And for Desktop Search, this is what common internet users do. Using a PC, Internet Browser, and Internet Connection anyone can use now internet. Search Engines like Google, Yahoo, and Bing are the sites that gives Desktop Search Result.

 

So the topic now is what makes Mobile Search Result differs from Desktop Search Result? Is it true? or does the result of both are the same?. I searched about this topic and these are some of I’ve read.

 

  • SEOs should be aware that Mobile Search Result is different from Desktop Search Result. So meaning to say, If your site is in the rank 1 in Google for a certain keyword it doesn’t mean that you’re still the rank 1 in the Mobile Search Result. Many people now are starting to use mobile phones / Smart phones that are capable of internet, so SEOs must also include the Mobile Search with their strategies to be able to maintain their rank in both Mobile Search and Desktop Search.
  • Local Results are more prioritized in Mobile Search Result than desktop because of the Google Places.
  • Users of android are always logged in, so it will automatically change the result of its Mobile Search Result because of those personalized results.
  • No block content option in mobile phones today, this is obviously a difference because Desktop Search Result can have block content option.

 

Those are some of their differences but the point is, It is a fact that Mobile Search Result and Desktop Search Result are different and this kind of differences may affect SEO strategy because if an SEO still focus on Desktop Search Result they might be hard for them to reach those who focus on both desktop and mobile. This is only a proof that SEO industry is very dynamic, almost every week there are updates that an SEO must know to deal with.

SEO Update: Google Page Speed Online Effect

Posted by on May 17, 2011 10,529 comments

Google Page Speed Online

Another feature of Google has been introduced and they called it Google Page Speed Online, its primary purpose is to analyze the site page speed. Google Page Speed Online can easily determine  how good your website’s optimized speed. If you want to try its service go here http://pagespeed.googlelabs.com/.

 

Google Page Speed Online

 

This Google Page Speed Online is very user friendly, you just need to enter any URL on the text field (“Enter a web page URL”) then press enter or click the “Analyze Performance” button. After that, Google Page Speed Online will also display a summary of your overall page speed score 0 is the lowest and 100 is the highest score. Google Page Speed Online will provide also a detailed suggestions for your website. All of the result will be cached to store the result and aside from this, you can also check your mobile loading score and also get a mobile recommendations.

 

Some says that all SEOs should be aware on this feature because page rankings are affected by the page speed. Proper coding of a website is important here because it should be fast when it loads, so big size images and flash can be a problem because it can be a reason to slow down your website’s page speed. So the point is, if your page is faster than the other sites it means that you will have a better ranking.

 

 

Google AdWords Simple Instruction

Posted by on May 16, 2011 10,754 comments

Google AdWords is primarily the product of Google which gives the revenue. This service is a great opportunity for affiliate marketers but we should always remember that to be successful in affiliate marketing you should be able to make huge amount of traffic to your product. It simply means that the more the traffic you have the more possible customers. But before that, we need first to know how to use it right? I’ll give some basic information on how to use Google AdWords.

 

First, go to http://adwords.google.com/.

Google Adwords

 

Sign in your Google account. You can use other Google account if you want or you can also use your existing Google account.

 

Google AdWords

 

The next step is to create your campaign, after you clicked the “Create your first campaign” button you will direct to a fill up form and you need to put all the requirement in the “Select campaign settings” and “Create ad and keywords”. After you are finished all of the requirements just click the save button.

 

Google AdWords

 

The next step is about your billing address. Just select your country and click the continue button. Then a new page will appear and it will require you to set up your billing profile, so in this page you need to fill up again your business name, contact name, street address, postal code, city, and your phone number.

 

After you’re done with that, you need now to provide your payment settings you can choose whether Automatic payments or Manual payments. You need also to provide your credit card number, expiration date, verification code and card holder name, then click continue and that’s it.

 

You are now finished in setting up your campaign profile and you can start measuring now your statistics provided by Google AdWords. You can also use Google Web Master Tools and Google Analytics to have a concrete reports and information about your website.

Effect of Google +1

Posted by on May 12, 2011 10,351 comments

 

google +1

 

Google announced a new feature of search and they called it the Google +1, the simple explanation of this feature is that it looks the same as a social networking site like facebook wherein you can like images or post by simply clicking the “like” button. So basically, Google +1 is like a voting portion for search result pages and it means that when you +1 a search result you are recommending that link to other or we can say that you like that search result.

 

But before that Google requires to have a Google profile and when your friends also have Google profile and you start to +1 some of the search results, you are now sharing that with your social cirles. So it means that whenever you +1 your friends who are directly connected with your Google profile they will be able to see it. Another thing to remember is that Google +1 is not only for the people you are connected with but also in public like Search Engine Results Pages whereas you can see how a site received many +1′s.

 

And according to Google, paid links can be +1 also but the problem with this is that some of the search results may change by this feature because if ever you are the rank 1 in the search results but you don’t have any +1, you can be replace by the rank 2 who has many +1 than you. SEO people must be ready for this change and think of a new solution, this feature may have a good effect for common internet users and maybe a bad effect for SEOs.

Webceo.com: SEO Software Ranked #1 in the World

Posted by on May 11, 2011 11,303 comments
WEBCEO

WEBCEO

For SEO, a good SEO metric tool is very important because it can show all the details that are needed by an SEO and it tracks the website’s performance and its ranking in the search engines . Web CEO is one of the powerful SEO tools that are popular now a days, it also became rank 1 in the world and created high credibility for the users. Web CEO provides 2 SEO tool kits which are Web CEO Online and Web CEO Desktop.

 

First, Web CEO Online is very easy to use and you can easily determine your site performance and other additional improvements that you can add to your site.

WEBCEO

Its interface is user-friendly and it also have central location for tracking, managing, and analyzing critical information needed for an effective SEO. It also gives the functionality of different SEO tools so we can say that Web CEO is like a 10 in 1 package.

 

Some of the Web CEO functions are:

  • Traffic Analysis
  • Search Engine Optimization
  • Backlink Checker
  • Keyword Research
  • Search Engine Submitter
  • Search Engine Rankings Checker
  • Web Analytics Reporter

 

Traffic analysis is a great display of your site traffic, you can easily know who are those people visiting your site and where they from. Backlink checker determines your website’s backlink in different search engines but I think Google is their priority. Keyword research is the good part when you want to have to research a good keyword, a keyword that is very competitive and having a lot of traffic volume. Web Analytics Reporter is just like Google Analytics, you need to link you Google Analytics to Web CEO to be able for Web CEO have the information you need when it comes for web analytics.

 

Another good thing in Web CEO is that you can compile your “To Do” to improve you website. As we can see on the image above it is under the “Active Taks”, so these To Do lists are your action plan for example link building, article submission, blog writing and etc.

 

Second is Web CEO Desktop, it is commonly use by most experienced users.

 

WEBCEO

 

Web CEO Desktop provides keyword suggestion tool which is very useful for SEOs to know what keyword is right and what keyword is very optimal. It has also what Web CEO called “Search Engine Optimization” which creates detailed optimization advice that is very helpful to make your site improve a lot. The Web Page Editing tool of Web CEO is an optimization-oriented HTML editor that calculates important keywords.

 

One thing that is good in Web CEO is their Link Popularity Analyzer, it will determine whether your links are in good condition because some links can be bad for your website especially those broken links, Porn site links, and other more. And for those broken links that are detected by Web CEO, the Website Audit is in charge on fixing those errors and mistakes.

 

A good SEO tool like this is very recommendable and we can say that we can have a better SEO analysis by the help of Web CEO.

Is There Any Benefits of 404 for SEO?

Posted by on May 9, 2011 11,239 comments
404 Error Page

404 Error Page

We should know first the meaning of “404 Error Pages” and it simply defines as an error message that indicates that the client was able to communicate with the server but the server couldn’t find what was requested.

 

These error pages are usually get when an internet user misspelled a web page name or URL and it can lead to a broken link that is bad for search engines. It occurs also when a web page is removed or deleted, so if there will be a removal of web pages or URLs make sure that you will inform your users and you can also redirect that error page to your home page. But some articles tells that there will be a problem if you will just redirect that error page because it will now be a 302 Redirect Code and not a 404 error page anymore. And this way of redirecting can be treated as duplicate URLs by the search engines because of the numbers of indexed pages.

 

So for SEOs, it is important to make sure that all of the pages of his website pages are normal because search engine robots / spiders can determine whether a site has an error that can lessen your site credibility in the search engines because of these errors.

 

But don’t necessarily think that 404 is a bad thing unless the bad links are internal, 404 error pages is a great opportunity to create links to other content of your website that is almost like an another sitemap.

What’s New About Google Social Search ?

Posted by on May 4, 2011 10,936 comments

Google Social Search is a new feature of Google that enables an internet users to find easily the content that was created by his/her friends, classmates, officemates, and others. Using this kind of feature it will be very helpful for those friends who wants their content to be share to each other easily.

 

The idea behind this Google Social Search is to get the idea or input of your friends rather than wasting a lot of time in searching some topic from different websites. I may say that it can be a forum look like search because the answers you can get is from the experience of your friends and other relatives. Google can search through several social places including also their own Gmail, Google Talk, and other more. Using this kind of search, it will definitely increase the impact that personalized search or some wiki websites have.

 

And for SEOs, it is important to have such social networking sites like Facebook, twitter, and etc. and use your keywords when posting and twitting. The marketing avenue like authority profile will also fit for this feature because you have to gain your connection of a certain online social community and start to make some post contents that includes also your keywords.

 

I think there will be more tips for SEO about this Google Social Search that will help me and other SEO to adapt the changes in search engines.

Importance of One Page Proposal for SEO

Posted by on May 3, 2011 10,476 comments

I think that this “One Page Proposal” term is uncommon to others because this term is not being use by many people, only business minded people can possibly know this term. So what is the simplest way to describe the One Page Proposal?

 

I will tell it briefly, One Page Proposal is a document that contains proposals that will help a business or a firm for improvements and this document must have all the reasons, factors, and actions to do for the development. This document should be very persuasive and significant so that anyone who read it will be encourage to support that certain proposal.

 

One page document is very critical especially if it is for proposal purposes that’s why this One Page Proposal is only one page to have the very brief recommendations and benefits for the business and always remember that it should be direct to the point. For SEO, the main makers of these documents are the SEO Specialists, after the website / competitors analysis there should be a One Page Proposal so that their client will easily see all the details they should focus on and do immediate actions for their website.

 

Having a very precise proposal can lead to a great development of the website, all of the ideas should be collaborate in a one page document. Too much data and information can cause more problem for the readers because we should always consider them and make the proposal to be understandable even for those who don’t know a lot about SEO terms.

 

This One Page Proposal is very important for SEOs because with this, SEOs can express all of their ideas to help the website as well as their client.

 

Short Tail or Long Tail?

Posted by on May 2, 2011 10,431 comments

What is short tail and long tail for the SEOs? Basically, short tail SEO is the optimizing of keyword that is one to three words while long tail SEO of course is the opposite of the short tail otherwise, optimizing of keyword that is more than three words. So what are the differences between the two?

 

First, if you have to optimize a single word or one keyword you should think that if an internet user use that keyword to search, the search engine will obviously display a lot of results because that keyword can be very general. If you will just optimize the word “ball” because your website business is selling balls, come to think of it that there are many words or phrases where you can use the word “ball”, like sports and other topics.

 

Then secondly, if you will just optimize a phrase like “free guitar and piano tutorial lesson”, it will be very specific to the search engines and it will be able to filter its result down to the very exact result. In other words, short tail = high search volume while long tail = low search volume. Optimizing using short tail keyword is very difficult because first of all, you have a lot or we can say bunch of competitors unlike long tail because through that long tail keywords, search engines are able to filter the results to the most specific.

 

We should know that most of the internet users are using short tail keywords in searching that’s why SEOs are trying to compete other websites in terms of this short tail SEO but never rely on that because some of the internet users are using long tail keywords. Always remember that SEOs should balance the use of short tail and long tail because these two factors are equally important.